The Web Experience

Have spent a lot of time on the web today as part of content munkey role and i'm getting pretty hacked off with the ever increasing amount of what i call "intrusive" ads on sites. It's now not enough for sites to launch pop ups and pop unders on every page you visit (*cough* Channel 4) but stick your cursor anywhere near a banner and they now extend further over the page! You try and use the scroller to look down a page- but oh look your cursor has gone over a banner thats now covered up the bit you are trying to look at!! you click the close x, which in most cases ends up diverting you off to the ads landing page... once you get to the original page you wanted in the first place, you scroll down, see what you want, go over to the section..and guess what??!? you've caught the edge of the hover over banner..arrghhhhhhhhh! To navigate these kind of sites requires a kind of circular mouse motion which don't half give you a sore wrist/hand... might have to sue 'em for RSI!
This experience begs the question - are website owners overlooking the user experience in their quest for profit? After all, what use is a website if you've got no users?